
Reddit Lead Generation Specialist
2 days ago
We are seeking a Community Engagement Specialist to identify, engage and convert potential clients through Reddit communities. The ideal candidate will understand Reddit culture, follow community guidelines and use creative engagement strategies to generate qualified leads without spamming.
Key Responsibilities:
- Research and identify relevant subreddits where target clients are active.
- Build an authentic presence by contributing valuable posts, comments and discussions.
- Hunt for client opportunities by identifying pain points, questions and demand signals.
- Execute outreach strategies (DMs, comments, posts) while complying with Reddit rules.
- Track and report leads generated through Reddit activities.
- Collaborate with the sales/marketing team to align messaging.
- Monitor subreddit trends, competitor activity and engagement opportunities.
Requirements:
- Proven experience with social media marketing, community management or lead generation.
- Strong understanding of social etiquette and anti-spam rules.
- Excellent written communication skills with the ability to adapt tone per subreddit.
- Experience in client hunting, B2B/B2C lead generation or social selling.
- Familiarity with tools for social media monitoring, scheduling and analytics (nice to have).
- Self-motivated, detail-oriented and results-driven.
Preferred Qualifications:
- Prior experience in a growth, business development or community manager role.
- Knowledge of content marketing and outreach automation.
- Ability to craft engaging posts that spark discussions.
KPIs (Success Metrics):
- Number of qualified leads generated from Reddit.
- Engagement rate on posts and comments.
- Growth of brand visibility within targeted subreddits.
- Conversion rate from Reddit leads to clients.
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