
Digital Marketing Specialist: Google Ads Campaign Management
4 days ago
We are seeking a seasoned digital marketing professional with expertise in Google Ads campaign management to drive business growth and revenue.
- Key Responsibilities:
- Launch, manage, and optimize Google Performance Max campaigns to achieve maximum ROI
- Develop and execute targeted strategies for local and regional SMBs in the USA
- Analyze data to inform test-and-scale approaches, build hypotheses, validate results, and scale winning campaigns
- Optimize campaign structure, creative assets, ad copy, audience signals, and bidding strategies for improved performance
- Deliver actionable insights and weekly reports on key metrics (CPC, CPL, ROAS, lead quality, etc.)
- Ensure campaign performance meets or exceeds set targets
Mandatory Requirements:
- Google Ads Certification
- Proven experience running Performance Max campaigns for SMBs
- Strong understanding of North American SMB segments and customer behavior
- Ability to set up conversion tracking, first-party audience signals, and campaign structure for max performance
- Expertise in lead generation, ROAS optimization, and budget scaling
- Strong communication skills and English proficiency
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