Director of Pipeline Growth

20 hours ago


Delhi, Delhi, India Gramener Full time
Drive Enterprise Software Demand Generation

We're seeking an experienced leader to drive pipeline growth for our enterprise software solutions business as the Director of Pipeline Growth.

This strategic role will lead demand marketing efforts, develop multi-channel strategies, and manage a team of marketing professionals. If you have a proven track record in demand generation leadership roles, preferably in B2B enterprise software, we encourage you to apply.

About the Role
  • Develop and execute multi-channel demand generation strategies aligned with sales objectives.
  • Collaborate with cross-functional teams to ensure alignment and effective execution of demand generation strategies.
  • Construct and manage demand generation programs, including earned (SEO/SEM, website, email), paid (PPC, event sponsorships, social), and owned channels (web, webinar, podcast).
  • Understand buyer personas to create authentic conversations and promotions that move them through the funnel.

The ideal candidate has 8+ years of experience in demand generation leadership roles, excellent understanding of conversion rates, and extensive skills in marketing technology and automation systems. They should also have direct experience managing SDRs or working closely with SDR teams.

Requirements
  • Experience: 8+ years of experience in demand generation leadership roles.
  • Skills: Excellent understanding of conversion rates, marketing technology, and automation systems.
  • Education: MBA Degree.

Estimated Salary: ₹1500000 - ₹3000000 per annum.



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