
BTL Marketing Leader
3 days ago
BTL Marketing Leader Job Description
Job Summary:
A dynamic BTL marketing professional is sought to lead marketing initiatives across multiple locations in Andhra Pradesh and Telangana. This role oversees a dedicated team of six BTL Managers, focusing on strategic planning, organization, and execution of high-impact campaigns such as fertility camps, brand partnerships, hyperlocal marketing initiatives, and clinic-level social media activities.
- Key Responsibilities:
- Team Leadership & Management:
- Lead and mentor a team of 6 BTL Managers located across multiple locations.
- Provide guidance, regular feedback, and performance management to ensure team alignment and productivity.
- Campaign Strategy, Planning & Execution:
- Design and implement innovative BTL marketing campaigns, including fertility camps, local events, and hyperlocal initiatives.
- Manage allocated budgets effectively to maximize ROI and achieve marketing objectives.
- Hyperlocal Marketing Development:
- Identify target communities and develop location-specific campaigns to build brand presence and trust.
- Engage with local stakeholders to strengthen community connections and partnerships.
- Social Media Oversight (Clinic-Level):
- Supervise local clinic social media accounts to ensure engaging, relevant, and consistent content.
- Monitor social media trends to capitalize on engagement opportunities and encourage timely responses to local audiences.
This role requires a strong leader with extensive experience managing BTL campaigns in the healthcare sector, a proven ability to deliver measurable results, and strong leadership skills to guide and inspire a geographically diverse team.
Requirements:
Strong leadership skills to manage a distributed team.
Experience managing BTL campaigns in the healthcare sector.
Proven ability to deliver measurable results.
Strategic thinking and problem-solving skills.
Ability to work in a fast-paced environment.
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