Senior Brand Marketing Specialist

4 days ago

Kollam, Kerala, India beBeeMarketing Full time ₹ 7,50,000 - ₹ 15,00,000
Job Opportunity

A metropolitan wear brand seeks a Marketing and Public Relations professional to join their team.

About the Role
  • Create and implement marketing strategies that promote unique designer labels and products, showcasing brand expertise and trend awareness.
  • Develop engaging content for various platforms, including social media, blogs, and newsletters, to enhance brand visibility, foster connections with target audiences, and drive business results.
  • Analyze current fashion trends, consumer preferences, and competitors to inform strategic decisions, identify opportunities for growth, and maintain market position.
  • Nurture relationships with influential figures in the fashion industry, securing coverage for designers and collections to elevate brand recognition.
  • Contribute to the development of press releases, communication materials, and promotional campaigns to publicize events, launches, and collaborations.
  • Play a key role in shaping brand identity by ensuring consistent messaging across all marketing and PR efforts.
  • Manage social media presence, crafting and scheduling content, interacting with followers, and monitoring analytics to assess performance and inform future initiatives.
  • Evaluate the effectiveness of marketing and PR campaigns, providing actionable insights and recommendations for continuous improvement.
Requirements and Qualifications
  • Proven experience in creating effective marketing strategies and implementing them.
  • Ability to develop compelling content and adapt it to various channels and formats.
  • Familiarity with social media platforms and analytical tools.
  • Excellent communication and interpersonal skills, with a focus on building strong relationships.
  • Capacity to analyze data, identify trends, and inform business decisions.
Why Join Us?

We offer a dynamic work environment that fosters growth, innovation, and teamwork. Our team is dedicated to excellence, and we strive to deliver exceptional results. If you are passionate about the fashion industry and eager to contribute your skills and expertise, we invite you to explore this opportunity further.

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