
Brand Strategy Specialist
1 day ago
We seek an experienced Brand Strategy Specialist to provide strategic guidance and ideas to our creative team. This individual will be responsible for devising concepts and strategies for new projects, monitoring progress, and ensuring alignment with customer expectations and business objectives.
The successful candidate will have a deep understanding of luxury brands and the ability to develop effective communication strategies, create tailored marketing plans, and lead key campaigns. Strong interpersonal and communication skills are essential for aligning the creative team with the communication strategy.
Key Responsibilities:
- Develop and manage communication strategies for client portfolios
- Create and implement tailored marketing plans based on individual client requirements
- Lead key campaigns for client portfolios
- Direct brainstorming meetings and creative sessions
- Shape brand standards and ensure all communications are aligned
- Lead brand immersion exercises for client portfolios
- Align the creative team with the communication strategy
Requirements:
- Bachelor's degree in art, graphic design, marketing, communications, journalism, or relevant fields
- A minimum of 5 years' digital experience, particularly with web, social, and emerging technologies
- Solid understanding of design, copy, and web practices
- Brilliant interpersonal and communication skills
- In-depth knowledge of brand development and multichannel marketing models
- Creative and strategic thinking
Work Environment:
This role is remote-based, and the ideal candidate should be based out of Mumbai. The selected candidate will report directly to the Creative Head.
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