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Chief Brand Communications Specialist

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The Senior Copywriter plays a pivotal role in maintaining the company's market position by driving strategic initiatives.

  • Job Purpose:

This key position involves contributing to client success through effective brand strategy execution and innovative solution development.

Key areas of focus include:

  • 1. Strategic Collaboration

• Working closely with content partners to generate new concepts and opportunities.

• Collaborating with the Account Management team to create case studies for award entries, partnerships, and pitches.

  • 2. Communication & Coordination

• Attending mid-size campaign briefs with the Account Management team.

• Meeting clients every fortnight to understand their satisfaction with creative strategy and execution, and building strong relationships.

  • 3. Creative Strategy

• Decoding client briefs with the account management team.

• Developing brand strategies and execution plans based on decoded client briefs for campaigns.

• Creating brand strategies for new client pitches.

• Pitching mid-size campaigns to clients alongside the Account Management team.

• Exploring new content formats for client pitches, client briefs, and partnerships.

• Identifying new trends and insights for client pitches, client briefs, and partnerships.

  • 4. Creative Execution

• Crafting contextual, innovative content that resonates with clients.

• Collaborating with functional teams to execute client briefs.

• Working closely with arts & graphics, video, and production teams to co-create engaging content.