
Marketing Brand Builder
2 days ago
Job Title: Brand Development Specialist
About the Role:
The primary focus of this position would be to support brand growth initiatives across various solution areas under the company's portfolio of products. This role involves creative thinking, data analysis, and executional support to help the brand achieve its business objectives.
Key Responsibilities:
- Market Understanding: In-depth knowledge of the target audience, their triggers, and barriers; competitive landscape, etc.
- New Product Development (NPD): Assisting in communication development across touchpoints like product display pages, D2C store, CRM touchpoints, marketplaces, etc.
- Communication Development: Managing all consumer touchpoints - social media, performance marketing, influencer collaborations, brand campaign, etc.
- Data Analytics: Driving measurement and learnings for various marketing initiatives.
- Stakeholder Management: Collaborating with relevant stakeholders across the marketing team, cross-functional teams, and external partners/agencies/vendors.
- Offline Understanding: Market visits required to track offline business health metrics like Distribution across different store formats, ECO/Unique ECO, Primary & Secondary Revenue, Visibility, and Planogramming.
- Other activities required to support portfolio management, sales support, customer service, etc., to drive product/therapy success.
Required Skills and Qualifications:
- Bachelor's degree in Communication, Business Administration, or related field.
- Exposure to handling business in Offline channels is mandatory.
- 1-2 years of experience in Brand Management, Consumer Marketing, E-commerce, or digital marketing.
- Highly motivated and self-driven, enthusiastic team player.
- Ability to manage multiple projects simultaneously.
- Passionate about building a consumer brand.
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