Product Marketing Expert for B2B SaaS Solutions

2 weeks ago


Delhi, Delhi, India Arting Digital Full time

Company Overview

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We are Arting Digital, a dynamic company at the forefront of innovation in the tech industry. Our team is passionate about creating cutting-edge solutions that transform businesses.

About the Role

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We are seeking an exceptional Product Marketing Specialist to join our team. As a key member, you will be responsible for developing and executing strategic marketing plans that drive business growth and revenue.

Key Responsibilities

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- Develop and design high-quality GTM materials, including brochures, pitch decks, and case studies to support sales efforts and product launches.
- Collaborate with sales teams to create sales tools, enable pre-sales and post-sales activities, and assist in proposal management and pricing strategy.
- Lead market sizing exercises, define Ideal Customer Profiles (ICP), create buyer personas, and perform competitive analysis to inform product positioning.
- Craft and refine product messaging that resonates with target customers and aligns with business objectives.
- Work closely with product, sales, and customer success teams to align on customer needs, competitive landscape, and product feature requirements.

Requirements

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- 2-5 years of experience in product marketing, GTM strategy, or market research in B2B SaaS/Tech Solutions industries (e.g., fintech, biotech, AI/ML, data analytics).
- Strong experience in creating GTM collateral such as brochures, pitch decks, and case studies.
- Solid understanding of pre-sales and post-sales enablement processes, proposal management, and pricing strategy.
- Experience with market sizing, defining ICP, and developing buyer personas.
- Expertise in product positioning and messaging to drive customer engagement.
- Preferred background in biotech, with a focus on SaaS or Tech solutions.

Compensation & Benefits

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We offer a highly competitive salary of $120,000 - $180,000 per annum, depending on experience. Additionally, we provide a comprehensive benefits package, including health insurance, retirement plan, and paid time off.

What We Offer

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- Opportunity to work with a dynamic team of innovators in the tech industry.
- Chance to develop and execute strategic marketing plans that drive business growth and revenue.
- Collaborative work environment with a focus on employee well-being and professional development.



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