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Brand Campaign Manager

1 week ago

Mumbai, Maharashtra, India NPCI International Payments Limited (NIPL) Full time

About NIPL:

NPCI International Payments Limited (NIPL) is a leading provider of payment solutions, committed to driving innovation and growth in the payments landscape.

About the Job:

We are seeking an experienced Campaign Management professional to join our team as a Brand Campaign Manager. The successful candidate will be responsible for developing and executing marketing initiatives that drive engagement and conversions.

Key Responsibilities:

  • Define and strategize priorities to formulate and implement marketing initiatives specific to each product, aligned with the scope, vision, and long-term strategy of NIPL.
  • Develop robust, integrated marketing strategies and campaigns that drive engagement and conversions.
  • Collaborate with agencies, platforms, and other partners to build, execute, and measure innovative marketing plans, ensuring efficient resource allocation and ROI tracking for each campaign.

Requirements:

  • Liaise with Business Development teams for driving product visibility and penetration through marketing and relationship management for NIPL products and services.
  • Formulate branding and marketing strategies for all products of NIPL, targeting channel partners, merchants, and end consumers; design, plan, and oversee execution of effective marketing campaigns within assigned budgets for NIPL and its products and services.
  • Lead and manage the development of initiatives to drive product activations through targeted marketing campaigns.

What We Offer:

  • A competitive salary package.
  • Opportunities for growth and professional development.
  • A dynamic and supportive work environment.