Brand Manager
1 week ago
Brand Manager - Are you passionate about building iconic brands in the beauty industry? As a Brand Manager at Pilgrim, you'll take the lead in shaping our brand's identity, driving impactful marketing campaigns, and ensuring brand consistency across every touchpoint.
Roles and Responsibilities
Strategic Brand Planning
● Develop and implement a comprehensive brand strategy that aligns with overall business objectives.
● Define and articulate the brand's vision, mission, values, and personality. Conduct brand audits to assess current brand health and identify areas for improvement.
● Deeply understand the beauty category, competitive landscape, and target consumer.
Marketing Execution & Campaign Management
● Ensure brand consistency across both online and offline touchpoints.
● Plan and execute impactful marketing campaigns across diverse channels (digital, traditional, and experiential).
● Lead creative development, generating "big ideas" that drive brand awareness, consideration, and consumer trials.
● Collaborate with cross-functional teams to manage the launch of new products through comprehensive marketing plans.
Packaging Development
● Work closely with product development and packaging design teams to ensure packaging aligns with brand identity and effectively communicates product benefits.
● Oversee the development of packaging concepts, prototypes, and final production.
● Stay informed about packaging trends and innovations within the beauty industry.
Brand Consistency
● Develop and maintain comprehensive brand guidelines (Brand book) to ensure consistent application of brand elements across all touchpoints (packaging, marketing materials, online presence, etc.)
● Educate internal teams and external partners on brand guidelines and best practices.
● Monitor brand consistency across all channels and take corrective action where necessary
Qualifications & Skills
●5+ years of brand management experience, preferably in the beauty, personal care, or FMCG sector.
●Proven track record of leading brand strategies and successful marketing campaigns.
●Strong understanding of consumer behavior, trends, and market dynamics in the beauty space.
●Exceptional creative, analytical, and project management skills.
●Excellent communication and stakeholder management abilities.
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