Brand Marketing Specialist

2 days ago


Mumbai, Maharashtra, India Barcode Entertainment : Strategic Brand Solutions Full time

About Barcode Entertainment: Strategic Brand Solutions, a leading player in the Indian influencer landscape. We collaborate with premium brands to deliver exceptional results through forward-thinking strategies and market insights.

Job Overview

The Influencer Marketing Associate will source, engage, and manage influencers to support our marketing campaigns. Identify influencers who align with campaign briefs, negotiate contracts, and oversee campaign execution.

Key Responsibilities
  • Influencer Scouting & Research:
    • Identify and recruit influencers across various platforms (Instagram, YouTube, etc.) based on campaign needs and brand objectives.
    • Research and assess influencers' audience demographics, engagement rates, and content quality to ensure the right fit for campaigns.
    • Maintain an up-to-date database of potential influencer partners.
  • Campaign Execution & Management:
    • Support creation of influencer marketing briefs and guide influencers on campaign objectives, messaging, and creative direction.
    • Oversee day-to-day management of influencer partnerships, ensuring timely content delivery and campaign execution.
    • Track influencer performance, monitor content, and ensure adherence to timelines and contractual obligations.
  • Negotiation & Relationship Building:
    • Negotiate terms, deliverables, and pricing with influencers, ensuring mutually beneficial agreements.
    • Build and maintain strong relationships with influencers and agencies to secure long-term partnerships.
  • Campaign Reporting & Analysis:
    • Collect data on campaign performance (e.g., engagement, reach, sales) and provide regular reports to the marketing team.
    • Analyze results to optimize future influencer marketing strategies and initiatives.
  • Cross-Functional Collaboration:
    • Work closely with the creative, product, and social media teams to ensure consistency and alignment with broader marketing goals.
    • Stay up to date on the latest trends in influencer marketing and contribute new ideas to enhance campaigns.


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