Digital Brand Marketing Specialist

7 days ago


Mumbai, Maharashtra, India IDFC FIRST Bank Full time
Job Description

At IDFC FIRST Bank, we are seeking a skilled Digital Brand Marketing Specialist to drive revenue growth and expand our user base through various digital initiatives.

The ideal candidate will develop and implement comprehensive brand marketing strategies aligned with company objectives and target audience needs.

  • Develop and execute digital branding campaigns to enhance brand awareness and recognition
  • Analyze market trends, consumer behavior, and competitive landscape to inform brand strategy and positioning
  • Coordinate with external agencies and vendors for creative production and campaign execution
  • Maintain and update brand assets library
  • Contribute to content strategy and oversee content creation for various platforms


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