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Digital Marketing Specialist
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Job Title: Digital Marketing Specialist
Job SummaryWe are seeking a creative and data-driven Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing a comprehensive marketing strategy that drives user acquisition, retention, and brand positioning.
About the RoleThis is a full-time opportunity with flexible working hours (10:30 AM – 7 PM Mon-Fri). The ideal candidate is a strategic thinker who can take ownership of our marketing efforts while remaining hands-on to ensure execution at every level.
Key Responsibilities:- Develop and implement a comprehensive marketing strategy aligned with business goals, focusing on user acquisition, retention, and brand positioning.
- Develop and execute a comprehensive social media strategy aligned with business goals.
- Conduct thorough market research to identify trends, competitors, and opportunities.
- Provide direction to our social media and advertising agency partners.
- Identify new growth opportunities, including partnerships, affiliate marketing, influencer collaborations, and innovative channels.
- Drive customer engagement initiatives, including community-building events, webinars, and content that speaks to the core mission of the brand.
- Create and optimize content for blogs, website, and newsletters.
- Monitor and analyze KPIs, providing insights and recommendations.
- Stay updated on digital marketing trends, tools, and best practices.
- 2+ years of experience preferred as a digital marketing specialist or similar role in a startup environment.
- Bachelor's degree in marketing, business, communications, or a related field.
- Proficiency in using social media platforms for business.
- Knowledge of any design tool (like Canva, Photoshop) to create content for social media.
- Knowledge of SEO, PPC, digital marketing tools, and platforms (Google Analytics, Facebook Ads Manager, etc.) preferred.
- Excellent written and verbal communication skills.
- Creative mindset and ability to propose innovative ideas.
- Self-starter with attention to detail.
- Work at an early-stage startup, build the business, and have a significant impact on our company and society.
- Opportunity to work with experienced founding team.
- Opportunity to try your hand at new things.
- Elevate your profile; acquire essential skills in entrepreneurship, mastering sales and marketing tactics, and building a robust professional network.
- Opportunity for equity participation based on performance and contribution to the company's growth.