Digital Marketing Specialist
5 days ago
Job Title: Digital Marketing Specialist
About LS Digital GroupWe are a leading digital marketing agency, always looking for talented individuals to join our team. Our mission is to deliver innovative and effective solutions that drive real results for our clients.
As a Digital Marketing Specialist at LS Digital Group, you will play a key role in developing and executing paid search campaigns for our clients. Your primary responsibilities will include:
- Managing and reviewing daily account responsibilities associated with Google Ads and other search platforms
- Maintaining and monitoring keyword bids, account budget caps, impression share, quality score, and other important account metrics
- Providing recommendations and executing strategies for keyword opportunities, campaign structuring, targeting, and display network management
- Oversight and management of new paid search campaigns, ad groups, and accounts, as well as creation of paid search marketing initiatives
- Generating weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
- Communication with the team and management on project development, timelines, and results
- Oversight and collaboration with other team members to meet client goals
To be successful in this role, you should have the following skills and qualifications:
- Strong analytical and reporting skills
- Experience in Google Adwords and managing PPC campaigns simultaneously
- Good working knowledge of MS-Office, particularly Excel and PowerPoint
- Google Adwords Certification
- Team Management Skills
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