Digital Marketing Specialist: Accelerating Online Presence

7 days ago

Navi Mumbai, Maharashtra, India Pixelo Digital Full time

About Pixelo Digital

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As a pioneering B2B demand generation and product company, we specialize in accelerating sales for our clients through innovative marketing strategies.

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We take pride in our team's expertise in growth marketing and go-to-market capabilities.

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With a dedication to staying ahead of industry trends, we deliver exceptional results customized to meet the individual needs of each client.

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Job Description

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We are seeking a dynamic and experienced Digital Marketing Strategist to drive our online presence and enhance our visibility across search engines.

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In this role, you will be responsible for developing and implementing advanced SEO strategies, coordinating with cross-functional teams, and optimizing SEM and PPC campaigns to achieve our business objectives.

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Main Responsibilities

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  • Lead comprehensive competitor analysis to identify backlink opportunities and develop strategic insights to stay ahead of the competition.\
  • Drive high-impact guest blogging outreach campaigns, leveraging industry connections to secure authoritative backlinks and foster valuable partnerships.\
  • Oversee the strategic deployment of infographic submissions to relevant websites and platforms, maximizing exposure and engagement.\
  • Direct directory submissions to enhance website visibility and generate targeted traffic, optimizing listings for maximum impact.\
  • Conduct rigorous technical SEO audits to identify and address complex on-page and off-page optimization challenges, ensuring optimal website performance.\
  • Develop and implement advanced on-page SEO optimization strategies, including schema markup and structured data, to improve website rankings and user experience.\
  • Collaborate closely with cross-functional teams, particularly the content team, to align SEO objectives with content marketing strategies and drive synergistic outcomes.\
  • Utilize industry-leading SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz to monitor, analyze, and optimize website performance, providing actionable insights and recommendations.\
  • Stay at the forefront of evolving SEO trends, algorithms, and best practices, driving innovation and continuously refining strategies to maintain a competitive edge.\
  • Coordinate with SEM Specialists to integrate search engine marketing strategies, ensuring a cohesive approach across both organic and paid search efforts.\
  • Work alongside PPC Specialists to optimize pay-per-click campaigns, ensuring alignment with overall SEO strategies and maximizing return on investment.\
  • Analyze and report on the performance of SEM and PPC campaigns, using data to inform strategy and make recommendations for continuous improvement.\
  • Monitor and manage advertising budgets for SEM and PPC campaigns, ensuring cost-effective use of resources and achieving campaign objectives.\
  • Stay updated on the latest SEM and PPC best practices, trends, and tools, incorporating new techniques to enhance campaign performance.\
  • You should possess:\
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    • Bachelor's degree in Marketing, Business Administration, or related field.\
    • Proven experience as a Digital Marketing Strategist or similar role.\
    • Expertise in SEO, SEM, and PPC campaigns, with a strong understanding of search engine algorithms and ranking factors.\
    • Hands-on experience with SEO tools such as Google Analytics, SEMrush, Ahrefs, and Moz.\
    • Excellent analytical skills and ability to translate data into actionable insights and recommendations.\
    • Strong communication and collaboration skills, with the ability to work effectively across teams.\
    • Creative thinking and problem-solving abilities to overcome challenges and drive results.\
    • Certifications in SEO, Google Ads, or related areas are a plus.\
    • Additional Requirements:\
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      • Strong analytical mindset with the ability to interpret complex data sets, and derive actionable insights.\
      • Excellent communication and interpersonal skills, with the capacity to effectively lead and influence cross-functional teams.\
      • Results-oriented approach with a passion for driving continuous improvement, and achieving measurable business outcomes.\
      • Proven leadership capabilities, with experience in managing and mentoring junior team members and guiding strategic initiatives.\

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