Campaign Manager

5 days ago


Mumbai, Maharashtra, India The Minimalist Full time
Job Description

- Media Planning & Strategy:
- Develop, implement, and optimize comprehensive media plans that align with brand objectives, audience segmentation, and campaign goals. Plan across multiple digital channels including social, search, display, video, and mobile.
- Campaign Management:
- Oversee the execution of digital media campaigns from briefing, execution, to post-campaign analysis. Collaborate with creative and performance marketing teams to ensure alignment with brand messaging and KPIs.
- Budget Management:
- Allocate and manage media budgets effectively to maximize ROI across paid digital channels. Track, analyze, and report on media spend efficiency.
- Brand & Campaign Innovation:
- Identify and implement new media trends and opportunities for brand engagement. Lead efforts to experiment with new formats, emerging platforms, and innovations in the digital space.
- Analytics & Reporting:
- Analyze key metrics (CTR, CPA, ROAS, etc.) and performance reports to optimize ongoing campaigns. Use data-driven insights to refine targeting strategies and improve future campaign outcomes.
- Stakeholder Collaboration:
- Work closely with brand managers, creative teams, external media partners, and ad tech platforms to ensure seamless execution of digital strategies.
- Competitive Analysis:
- Stay updated on industry trends, consumer behavior, and competitor activities. Provide insights on competitive benchmarks and use them to influence media strategies.
- Technology & Tool Proficiency:
- Leverage tools such as Google Ads, Facebook Ads Manager, programmatic platforms (DV360, The Trade Desk), and analytics dashboards for campaign planning and execution.
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