Senior Digital Marketing Specialist
2 days ago
About the Role:
- Join a forward-thinking organization as a Digital Marketing Specialist, driving results across multiple ad platforms.
- Pursue opportunities in AI brand marketing with flexible engagement terms.
- Relish an immediate start and fast-paced environment.
Key Responsibilities:
- Craft and execute ad campaigns focused on Meta (Facebook & Instagram), targeting specific audience segments.
- Improve ROI through continuous refinement of targeting, creatives, and bidding strategies.
- Implement conversion APIs for accurate event tracking and reliable campaign measurement.
- Analyze campaign data to generate performance reports, providing actionable insights for growth.
- Maintain collaboration with leadership to align ad campaigns with business objectives.
Necessary Expertise:
- Established history of managing successful Meta Ads campaigns with strong ROI.
- In-depth knowledge of audience segmentation techniques, retargeting strategies, and funnel optimization methods.
- Practical experience with conversion APIs, pixel implementation, and advanced campaign tracking.
- Proficiency in campaign analytics and ability to interpret numbers into actionable strategies.
- Self-motivated, detail-oriented, and driven approach.
Benefits:
- Flexible engagement terms for a seamless work-life balance.
- Immediate start, allowing for rapid immersion in the role.
- Possibility of working with a fast-scaling AI brand making global impact.
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