Social Media and Digital Marketing Professional

24 hours ago


Belgaum, Karnataka, India beBeeDigitalMarketing Full time ₹ 8,00,000 - ₹ 12,00,000
Job Title:

Senior Digital Marketing Specialist

We are seeking a highly skilled Senior Digital Marketing Specialist to lead our online presence and drive admissions growth. With 2–4 years of experience in social media management + paid marketing, hands-on expertise with Google Ads, Facebook/Instagram Ads, and data-driven decision-making skills, you will be instrumental in shaping our digital strategy.

Key Responsibilities:
  • Develop and execute daily social media activities across Facebook, Instagram, Twitter, and YouTube.
  • Design, run, and optimize paid campaigns on Google Ads, Meta Ads, and Ads to generate quality leads.
  • Collaborate with the creative designer to deliver high-converting ad creatives, reels, and graphics.
  • Write engaging ad copies, campaign content, and captions that connect with students and parents.
  • Track & analyze campaign performance using tools like Google Analytics, Meta Business Suite, and Ads Manager.
  • Manage remarketing campaigns to re-engage prospective students and improve conversion rates.
  • Align closely with the Admissions & Outreach team to ensure lead quality and conversion optimization.
  • Innovate with campaign strategies for scholarship tests, education fairs, school outreach, and admissions push.
  • Stay updated with the latest trends in social media, paid ads, and performance marketing.
  • Prepare monthly performance reports with insights and recommendations.
Requirements:
  • 2–4 years of experience in social media management + paid marketing.
  • Hands-on expertise with Google Ads, Facebook/Instagram Ads, and Ads.
  • Strong knowledge of SEO basics, campaign funnels, and analytics tools.
  • Creative thinker with data-driven decision-making skills.
  • Ability to work in a fast-paced education sector environment.
What We Offer:
  • Opportunity to build and scale the digital presence of a leading higher education institution.
  • Dynamic, fast-growing environment with creative freedom.
  • Cross-functional exposure in admissions, outreach, and branding campaigns.
  • Competitive salary with growth opportunities.


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