Digital Marketing Strategist

2 days ago

Belgaum, Karnataka, India beBeeProgrammatic Full time ₹ 20,00,000 - ₹ 25,00,000
Job Title: Programmatic Buying Specialist

We are seeking a highly skilled programmatic buying specialist to lead our digital marketing efforts.

Key Responsibilities:

  • Develop and implement strategic digital marketing plans, including proposals and campaigns for awareness and acquisition, remarketing, app installs, and video branding.
  • Manage App Campaigns on DV360, optimizing for reach, install, and conversion while linking App Analytics platform to DV360.
  • Create ad tags and floodlight tags in CM/DV360 for tracking campaign conversions and audience activity.
  • Collaborate with internal teams to implement tracking mechanisms and ensure seamless campaign execution.

Account Management:

  • Structure campaigns, IOs, Line Items, and ad groups on DV360/CM/Google Ads platforms.
  • Monitor daily and monthly account metrics, including budget caps, campaign pacing, lost bidding, impression share, and other important account metrics.
  • Provide support to creative design teams with ideas for creative copy and graphical ad templates.

Communication and Reporting:

  • Communicate campaign achievements with clients/P.O.C. and ensure alignment with predefined goals.
  • Generate relevant reports at three stages of the campaign: before, during, and after auditing the advertising account and identifying gaps in existing structure and targeting.

Requirements:

  • Intermediate-level experience in programmatic buying.
  • Experience working on DV 360 and holding DV 360 Certification.
  • Strong understanding of Google Campaign Manager (Intermediate level) and marketing principles.

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