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Senior Brand Development Manager
2 weeks ago
Job Title:
">The Head of Branding & PR is responsible for developing and implementing the institution's brand strategy.
">Key Responsibilities:
">- ">
Brand Strategy & Management:
">- ">
- Create and execute a branding strategy aligned with institutional goals.">
- Maintain consistency of brand identity across all channels (digital, print, events).">
- Increase brand recall and equity within the education ecosystem.">
Public Relations & Media Management:
">- ">
- Develop relationships with media, influencers, and industry bodies.">
- Draft press releases, articles, and speeches for leadership.">
- Manage media coverage, crisis communication, and institutional reputation.">
Digital & Social Media Presence:
">- ">
- Establish and maintain the institution's online presence on various platforms.">
- Oversee content strategy, storytelling, and digital campaigns.">
- Analyze data to improve performance continuously.">
Events & Outreach:
">- ">
- Organize branding events, education fairs, conferences, and community outreach programs.">
- Ensure institutional visibility at national and international forums.">
Stakeholder Communication:
">- ">
- Manage internal communications and alumni engagement effectively.">
- Collaborate with academic, CRC, and admissions teams for brand alignment.">