Strategic Digital Advertising Specialist

1 day ago

Bengaluru, Karnataka, India beBeeDigital Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Senior Digital Advertising Solutions Specialist

We are seeking an experienced Senior Digital Advertising Solutions Specialist to drive revenue growth by optimizing technology, integrations, and yield strategies across web, AMP, and mobile environments.

This role involves leading the integration of SSPs, DSPs, ad exchanges, data partners, and header bidding solutions. You will also be responsible for developing scalable solutions for AMP, mWeb, and app monetization.

The ideal candidate will have a strong understanding of the programmatic ecosystem and hands-on expertise with Google Ad Manager, Prebid, Open Bidding, and header bidding frameworks.

Key Responsibilities:

  • Programmatic & Yield Strategy: Design and execute strategies to maximize yield across programmatic channels (open auction, PMP, programmatic direct). Monitor eCPM, fill rates, ad load, and ad vital metrics to continuously improve monetization.
  • AdTech Integrations: Lead integration of SSPs, DSPs, ad exchanges, data partners, and header bidding solutions.
  • Platform & Infrastructure Ownership: Manage and optimize ad server configurations (Google Ad Manager or equivalent).
  • Innovation & Experimentation: Stay ahead of industry changes and run controlled experiments (new formats, demand partners, floor strategies) and scale successful ones.

Requirements:

  • 5–8 years of experience in AdTech, Programmatic Monetization, or Yield Management.
  • Strong understanding of the programmatic ecosystem (SSPs, DSPs, ad exchanges, data partners)
  • Hands-on expertise with Google Ad Manager, Prebid, Open Bidding, and header bidding frameworks.
  • Deep knowledge of AMP, mWeb, and app monetization dynamics.
  • Strong technical and troubleshooting skills across integrations and platforms.
  • Ability to work cross-functionally with product, engineering, and editorial teams.
  • Proactive problem-solver who thrives in fast-paced, high-growth environments.

About the Role: This is a key position within our team that requires a strategic thinker who can drive business outcomes through technical expertise. If you're passionate about digital advertising and want to make a meaningful impact, we'd love to hear from you.

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