Digital Advertising Specialist

3 days ago

Bengaluru, Karnataka, India beBeeDigitalAdvertising Full time ₹ 90,00,000 - ₹ 1,20,00,000
Job Description:

We are seeking a Digital Advertising Specialist to lead and optimize paid performance campaigns across digital platforms.

This role is crucial in driving new customer acquisition, improving return on investment (ROI), and supporting full-funnel growth marketing initiatives.

  • Manage performance budgets efficiently to meet key performance indicators (KPIs).
  • Build high-performing funnels through audience segmentation, ad sequencing, and remarketing strategies.
  • Collaborate with creative teams to develop ad creatives aligned with brand identity and campaign goals.
  • Conduct regular A/B tests on ad copies, creatives, CTAs, and landing pages.
  • Set up performance dashboards and track metrics like click-through rate (CTR), conversion rate, bounce rate, and attribution paths.
  • Monitor platform algorithms and trends to adapt campaigns in real-time for better results.
Required Skills and Qualifications:

This role requires 2-4 years of hands-on experience managing Google Ads and Meta Ads campaigns for direct-to-consumer (D2C) or consumer brands.

A strong command of Google Ads Manager, Facebook Business Manager, and Google Analytics (GA4) is essential.

Bachelor's degree in Marketing, Advertising, Business, or a related field is preferred.

Experience working in a startup, D2C brand, or digital agency environment is an advantage.

Benefits:

This role offers the opportunity to work with a dynamic team, drive business growth, and develop skills in digital advertising.

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