Senior Business Development Manager

4 days ago

Vijayawada, Andhra Pradesh, India beBeeDemand Full time ₹ 64,50,000 - ₹ 1,45,25,000
Demand Generation Strategist

Transforming Growth and Performance for the Modern Enterprise

Job Overview

We are seeking a seasoned Demand Generation Strategist to lead our multi-channel demand engine.

You will define campaign strategy, manage performance, build campaigns, and drive measurable results in regulated industries with complex buying cycles.

This role is a key driver of pipeline creation, customer acquisition, product adoption, and expansion across our lifecycle – from first touch to renewal.

Key Responsibilities:

  • Own the end-to-end demand generation pipeline - strategy, planning, execution, performance analysis, and optimization.
  • Develop a scalable demand generation engine spanning inbound and outbound tactics, product-led growth, and ABM motions.
  • Track and optimize KPIs such as CAC, funnel velocity, and ROI using real-time dashboards and analytics platforms.

Campaign Strategy Execution:

  • Drive pipeline growth through digital channels (SEO, SEM, email, display, paid/organic social, community) and offline channels.
  • Tailor campaigns to persona-specific pain points and buying journeys.
  • Build and manage targeted campaigns for both new acquisition and expansion within.

Marketing Innovation:

  • Leverage tools like ChatGPT, Jasper, Writer, and Copy.ai to develop/test messaging, email nurtures, landing pages, and ad copy.
  • Automate segmentation/personalization across lifecycle and ABM.
  • Analyze funnel performance using AI-driven platforms.
  • Build intent models and PQL frameworks using AI-enhanced scoring.

Funnel Optimization:

  • Continuously optimize funnel performance using data, feedback, and experimentation.
  • Run A/B and multivariate testing, cohort analysis, and UX diagnostics.

ABM, ABX & Cross-Functional Programs:

  • Plan and execute ABM campaigns with Partners, Sales, and BDRs.
  • Deliver personalized programs for multiple buyer personas within a decision committee.

Channel & Ecosystem Marketing:

  • Run co-marketing with referral/channel partners.
  • Use AI-assisted segmentation and analytics to prioritize investments.

Marketing Operations & Tech Stack:

  • Optimize marketing automation, lead scoring, CDPs, and reporting tools.
  • Integrate AI tools for operational efficiency and insight generation.
  • Manage budgets and performance reporting to leadership.

Requirements:

  • Experience marketing enterprise SaaS in regulated industries (e.g., Life Sciences, quality, safety, compliance).
  • Deep familiarity with the Salesforce ecosystem.
  • 5-8+ years of B2B SaaS experience in demand generation and growth marketing.
  • Experience as a player-coach, adept at both strategic leadership and tactical execution.
  • Proven expertise with generative AI tools in marketing contexts.
  • Demonstrated success driving pipeline and exceeding KPI-based goals.
  • Strong command of funnel optimization and multi-channel campaign strategy.
  • Familiarity with ABM/ABX, marketing ops, and pod-based experimentation.
  • Hands-on knowledge of Salesforce, Pardot, 6sense, ZoomInfo, analytics platforms, and content automation.

About Us:

Our company empowers customers to mitigate risks, resolve issues proactively, and drive continuous improvement – while protecting their people, products, suppliers, and brands.

We thrive on innovation, collaboration, and impact. We're always looking for passionate, forward-thinking professionals to join our growing team and help shape the future of quality and compliance.

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