Digital Media Monetization Strategist for Free AVOD Pioneer
1 week ago
**About myGwork**
myGwork is an inclusive employer and a member of the largest global platform for the LGBTQ+ business community.
**Job Opportunity**
We are looking for a skilled Digital Media Monetization Strategist to join our team at Amazon in shaping the future of free Ad-supported Video on Demand (AVOD) services in India. This exciting role involves developing and executing a cutting-edge strategy to showcase the depth of our content catalogue, re-engaging customer cohorts through creative processes, targeting, and segmentation.
**Responsibilities**
- Develop Entertainment use-cases specific customer insights and follow segment trends closely to anticipate challenges and opportunities.
- Identify opportunities and respond accordingly, engaging cross-functional teams (product, tech, BI) where necessary.
- Develop marketing metrics, goals, and KPIs to measure and track business results. Set up regular touchpoints with key stakeholders to review funnel health, assess pipeline health, and present learnings and opportunities to leadership.
**Requirements**
- 5+ years of post Master's, full-time relevant industry experience
- Experience in managing customer lifecycle and retention.
**Estimated Salary:** ₹
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