Strategic Marketing Leader

2 weeks ago

Bengaluru, Karnataka, India beBeeGrowth Full time US$ 1,04,000 - US$ 1,30,878

Role Overview:

We are seeking a seasoned Director of Growth Marketing to spearhead and execute full-funnel marketing strategies that drive high-quality pipeline for our B2B SaaS brands. This is not a business development representative (BDR) or outbound calling role, but rather a senior marketing leadership position with ownership over demand generation strategy, execution, and performance.

Key Responsibilities:

  • Translate business objectives into effective demand generation strategies and multichannel marketing plans
  • Plan, execute, and optimize integrated campaigns using digital, account-based marketing (ABM), search engine optimization (SEO), content, webinars, and outbound programs
  • Utilize persona research, market insights, product positioning, and buyer intent data to align messaging across channels
  • Manage the complete marketing funnel, optimize conversion rates, and grow high-quality sales pipeline
  • Collaborate with sales teams to align lead scoring, qualification, and handoff processes
  • Own and oversee content creation aligned with pain points and needs of Ideal Customer Profiles (ICPs)
  • Monitor campaign execution, track timelines, budgets, and cross-functional dependencies
  • Leverage analytics to measure campaign ROI, identify performance gaps, and drive continuous improvement
  • Lead and mentor a small team of marketers and BDRs, while partnering closely with a centralized marketing team
  • Optimize internal processes for campaign delivery, efficiency, and scalability
  • Work cross-functionally with product, sales, enablement, and operations to ensure campaign alignment and execution

Who You Are:

  • 10+ years in B2B tech marketing; 4+ years working with US-based SaaS companies
  • Proven track record in pipeline generation through full-funnel marketing programs
  • Strong balance of strategic thinking and execution capability
  • Data-driven and analytical with deep understanding of performance metrics and conversion funnels
  • Skilled in managing cross-functional teams and driving alignment between marketing and sales
  • Experienced in mentoring small marketing and BDR teams
  • Entrepreneurial, resourceful, and creative problem solver
  • Comfortable working flexible hours to align with client stakeholders

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