Digital Content Strategist

3 days ago

Mumbai, Maharashtra, India armor Full time
About Armor

At Armor, we empower creators to launch game-changing consumer brands, leveraging their influence and reach. We are debuting our first brand in consumer electronics, in collaboration with a creator with over 15 million followers.

The company has received funding from prominent founders like Ritesh Agarwal (OYO), Jaynti Kanani (Polygon), Vedang Patel & Rohin Samnatey (Souled Store) and other creators with a combined following of 30 million+.

Role Overview

This role involves leading and managing Armor's content channels from launch to scale, ensuring engaging, on-brand content that builds awareness.

Key Responsibilities
  • Channel Launch: Plan and execute the launch of new content channels, ensuring all content aligns with Armor's brand identity and goals.
  • Content Creation: Develop and oversee the production of high-quality content tailored to each channel, including videos, social media posts, blogs, and other digital media.
  • Channel Growth Strategy: Design and implement strategies to grow and scale content channels, focusing on audience engagement and retention.
  • Cross-Platform Management: Ensure consistent and cohesive content delivery across multiple platforms, adapting content to suit the unique audience of each channel.
  • Team Coordination: Collaborate with marketing, design, and product teams to create and synchronize content that supports broader business initiatives.
  • Performance Monitoring: Track channel performance metrics, making data-driven adjustments to optimize growth and engagement.
  • SEO & Optimization: Optimize content for search engines and platform algorithms to increase visibility and drive organic growth.
  • Community Engagement: Foster and manage community engagement across channels, responding to feedback and building a loyal audience.
Requirements
  • Strategic Vision: Ability to develop and execute strategies that successfully launch and scale content channels.
  • Content Expertise: Strong skills in creating and managing content that resonates with audiences and drives engagement.
  • Analytical Thinking: Proficient in analyzing channel performance data and making informed decisions to enhance growth.
  • Leadership: Capable of leading and coordinating teams to achieve content goals and maintain channel consistency.
  • Adaptability: Flexibility to adapt strategies based on evolving trends and audience needs.
  • Communication: Excellent verbal and written communication skills to effectively convey ideas and collaborate with teams.
  • Tech-Savvy: Familiarity with content management systems, social media platforms, and analytics tools, with the ability to quickly learn new technologies.
  • Growth Mindset: Focused on continuously improving content strategies to drive channel growth and scale effectively.
Salary

$85,000 - $110,000 per annum, depending on experience and qualifications.

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