Director of Strategic Growth and Brand Positioning

3 days ago

Cochin, Kerala, India beBeeMARKETING Full time US$ 1,80,000 - US$ 2,50,000

About Our Job Opportunity

Our organization is seeking a highly skilled professional to fill the role of Marketing and Demand Generation Director. This individual will be responsible for developing and executing a comprehensive global marketing strategy that drives brand awareness, lead generation, and customer engagement.

The ideal candidate will have extensive experience in B2B SaaS marketing, demand generation, or growth marketing, with a strong track record of driving revenue growth through digital marketing, demand generation, and ABM strategies. They will also possess expertise in marketing automation, CRM platforms, and analytics tools.

This role requires a leader who can manage global marketing campaigns and work closely with enterprise sales teams to ensure alignment and success. The successful candidate will have a deep understanding of HR Tech buyer personas, including HR leaders, procurement professionals, and workforce strategy executives.

Key Responsibilities:

  • Develop and execute a comprehensive global marketing strategy to drive brand awareness, lead generation, and customer engagement.
  • Position our organization as a market leader in contingent workforce management and talent technology.
  • Lead brand messaging and storytelling to differentiate our platform in the HR Tech landscape.
  • Align marketing efforts with sales, product, and executive leadership to ensure a unified go-to-market (GTM) strategy.

Requirements:

  • 10+ years of experience in B2B SaaS marketing, demand generation, or growth marketing, with at least 5+ years in HR Tech, Workforce Management, or related industries.
  • Should have prior experience of driving a 10X growth for a B2B SaaS platform over a 2-3 year period.
  • Extensive experience in US, EU, and other global markets.
  • Proven track record of driving revenue growth through digital marketing, demand generation, and ABM strategies.
  • Deep understanding of HR Tech buyer personas, including HR leaders, procurement professionals, and workforce strategy executives.
  • Experience in managing global marketing campaigns and working with enterprise sales teams.
  • Strong expertise in marketing automation, CRM platforms, and analytics tools.

Preferred Qualifications:

  • Experience scaling HR SaaS platforms and marketing to enterprise clients in the contingent workforce space.
  • Expertise in VMS, MSP, direct sourcing, or talent acquisition technologies.
  • Background in building high-performing marketing teams in fast-growing SaaS organizations.

Additional Information:

  • Exceptional leadership and team management skills, with a growth mindset and data-driven decision-making approach.
  • Ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.
  • Strong communication and interpersonal skills, with the ability to build relationships with cross-functional teams.

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