Digital Engagement Lead

1 day ago


Bengaluru, Karnataka, India Airful Full time

About Us
Airful is a fast-growing organization with a strong commitment to innovation and customer satisfaction. We are now seeking a seasoned Digital Engagement Lead to join our team and help drive our online presence forward.

Salary
The successful candidate can expect a competitive salary package of ₹9.5 lakhs per annum, reflecting the importance we place on this role in driving our business growth.

Job Description
In this critical role, you will be responsible for leading our digital engagement efforts, including social media management, content creation, and campaign development. You will work closely with our management team to shape our overall digital marketing strategy and ensure alignment with our business objectives.

Key Responsibilities:

  • Lead our digital engagement efforts, including social media management and content creation
  • Develop and execute a comprehensive social media strategy that aligns with business objectives
  • Collaborate with the sales team to generate leads and convert them into customers
  • Assist in the development of our overall digital marketing strategy
  • Monitor and analyze social media metrics to inform future strategies

Requirements:

  • Proven experience of at least 3 years in social media or a similar role
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with B2C social media, Google Adwords, email campaigns, and SEO/SEM is a bonus
  • Basic knowledge of web analytics tools (Google Analytics)
  • Skills and experience in creative content writing/copywriting
  • Excellent communication and interpersonal skills
  • Masters in marketing or a relevant field

Benefits:
We offer a range of benefits, including flexible working hours, opportunities for professional growth, and a dynamic work environment.



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