Digital Transformation Lead
2 weeks ago
Transforming Learning into Opportunity
Miles Education is committed to innovation, excellence, and driving positive change in the education sector. We believe that learning should be a catalyst for opportunity and build a skilled workforce equipped for the future.
As a Digital Transformation Lead - User Engagement, you will play a critical role in shaping the future of global education. You will design, implement, and manage email and WhatsApp campaigns to drive user activation, engagement, and retention.
Key Responsibilities:
- Utilize marketing automation platforms to create and optimize marketing workflows and customer journeys.
- Develop and manage segmentation strategies to personalize and target communications effectively.
- Continuously evaluate and refine user journeys based on performance data and feedback to enhance customer engagement and satisfaction.
Requirements:
- Minimum 5 years of experience in marketing automation with a focus on email and WhatsApp campaigns.
- Proficiency in marketing automation tools such as Clevertap, WebEngage, or similar platforms.
- Demonstrated experience in creating and managing complex marketing automation journeys.
Estimated Salary: $85,000 - $115,000 per year
What We Offer:
- A collaborative work environment where creativity, collaboration, and continuous learning thrive.
- A robust compensation package that includes salary, benefits, and professional development opportunities.
- The opportunity to shape the future of global education and make a meaningful impact.
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