Digital Transformation Lead

2 weeks ago


Bengaluru, Karnataka, India Miles Education Full time

Transforming Learning into Opportunity

Miles Education is committed to innovation, excellence, and driving positive change in the education sector. We believe that learning should be a catalyst for opportunity and build a skilled workforce equipped for the future.

As a Digital Transformation Lead - User Engagement, you will play a critical role in shaping the future of global education. You will design, implement, and manage email and WhatsApp campaigns to drive user activation, engagement, and retention.

Key Responsibilities:

  • Utilize marketing automation platforms to create and optimize marketing workflows and customer journeys.
  • Develop and manage segmentation strategies to personalize and target communications effectively.
  • Continuously evaluate and refine user journeys based on performance data and feedback to enhance customer engagement and satisfaction.

Requirements:

  • Minimum 5 years of experience in marketing automation with a focus on email and WhatsApp campaigns.
  • Proficiency in marketing automation tools such as Clevertap, WebEngage, or similar platforms.
  • Demonstrated experience in creating and managing complex marketing automation journeys.

Estimated Salary: $85,000 - $115,000 per year

What We Offer:

  • A collaborative work environment where creativity, collaboration, and continuous learning thrive.
  • A robust compensation package that includes salary, benefits, and professional development opportunities.
  • The opportunity to shape the future of global education and make a meaningful impact.


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