Marketing Brand Strategist

3 days ago


India INDIRA GROUP OF INSTITUTES, PUNE Full time
Job Description

We are seeking a highly skilled Marketing Brand Strategist to join our team at INDIRA GROUP OF INSTITUTES, PUNE. As a key member of our marketing department, you will be responsible for developing and executing the institution's branding strategy across all channels.

Key Responsibilities:

  • Brand Strategy and Development: Develop, execute, and manage the institution's branding strategy, defining and maintaining brand tone, voice, and visual identity.
  • Content Creation and Ideation: Ideate and craft compelling content for campaigns, social media, brochures, newsletters, and other promotional materials, ensuring alignment with the institution's core values and target audiences.
  • Editing and Design Tools: Utilize advanced editing tools to create visually appealing content, collaborating with designers to produce high-quality creative assets.
  • Campaign Management: Plan and execute integrated marketing campaigns to enhance brand awareness and drive engagement, monitoring performance and optimizing based on analytics and feedback.
  • Collaboration and Stakeholder Engagement: Work closely with academic departments, admissions teams, and event organizers to align branding efforts with institutional goals, managing relationships with external agencies, vendors, and media outlets.
  • Research and Innovation: Stay updated with industry trends, competitive analysis, and best practices in education branding, proposing innovative ideas to differentiate the institution in a competitive educational landscape.

Requirements:

  • A bachelor's or master's degree in marketing, Mass Communication, Media Studies, or a related field.
  • Proven expertise in ideation, storytelling, and content writing, with proficiency in editing tools like Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), Canva, or similar platforms.
  • Exceptional written and verbal communication skills in English, with ability to think creatively and strategically to drive brand differentiation.
  • Minimum 4-6 years of experience in branding, marketing, or content creation, preferably in the education sector, with demonstrated ability to manage campaigns end-to-end with measurable success.

What We Offer:

  • An estimated salary range of ₹1200000 - ₹1800000 per annum, depending on qualifications and experience.
  • A dynamic work environment with opportunities for growth and professional development.
  • A chance to contribute to the success of a leading educational institution in Pune.

About Us:

INDIRA GROUP OF INSTITUTES, PUNE is a renowned educational institution committed to providing quality education and excellent career opportunities. We are dedicated to fostering a culture of innovation, creativity, and excellence, and we invite talented individuals to join our team.


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