Marketing Brand Strategist
14 hours ago
About the Role
Aptita is seeking a highly skilled Marketing Brand Strategist to join our team in Bangalore. As a key member of our marketing department, you will be responsible for developing and implementing strategies to strengthen market positioning and increase brand recognition.
Job Responsibilities
- Brand Strategy Development: Develop and implement comprehensive brand strategies to drive business growth and enhance brand visibility.
- Social Media Management: Manage and optimize Aptita's presence across multiple social media platforms to engage with customers and boost brand awareness.
- Content Creation: Collaborate with creative teams to produce compelling, brand-consistent content for online and offline campaigns.
- Performance Analysis: Analyze campaign performance and social media metrics to provide actionable insights for future initiatives.
- Cross-Functional Collaboration: Work closely with the marketing, product, and sales teams to ensure alignment on branding strategies.
Requirements
- Proven experience in managing multiple social media channels and driving growth.
- Creative Thinking: Ability to develop innovative campaigns and branding ideas.
- Analytical Skills: Proficient in analyzing data and metrics to measure the success of branding initiatives.
- Communication: Excellent verbal and written communication skills.
Compensation Package
The estimated salary for this role is ₹35,00,000 - ₹50,00,000 per annum, depending on experience. In addition to a competitive salary, Aptita offers a range of benefits, including health insurance, retirement plans, and opportunities for professional growth and development.
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