Marketing Campaign Reporting Operations Analyst

1 day ago


Hyderabad Secunderabad Telangana, India beBeeCareer Full time US$ 1,04,000 - US$ 1,30,878

Unlock Your Career Potential

Are you a driven individual looking to make a meaningful impact in the world of marketing? Do you have a passion for data analysis and a knack for problem-solving?

We are seeking a talented Marketing Campaign Reporting Operations Senior Analyst to join our Global MarTech team. In this role, you will play a critical part in driving business growth by enabling sophisticated measurement and attribution capabilities.

You will work closely with industry-leading media buying and attribution platforms, supporting multi-channel marketing campaigns across search, social, display, mobile, CTV, affiliate, and more. Your expertise will be crucial in setting up campaign reporting feeds, monitoring automated digital media spend, and responding to analytics teams' troubleshooting requests.

As a Marketing Campaign Reporting Operations Senior Analyst, you will be responsible for:

  • Reporting Data Feed Implementation & Monitoring
    • Set up campaign reporting feeds to support measurement of global marketing campaigns.
    • Monitor automated digital media spend reporting feeds for failures and alert the necessary teams.
    • Respond to analytics teams' troubleshooting requests.
    • Identify enhancements to streamline reporting feeds and monitoring workflows.
  • Spend Reporting Workflows
    • Follow up with Regional Brand Marketing Leads on unreported spend.
    • Coordinate with Finance to confirm billing spend alignment.
    • Manage brand agency workflows to gather offline spend data (TV, radio, print, etc.) across APAC and EMEA.
    • Ensure ad platform partners provide timely reports.
  • Taxonomy and Spend Remediation
    • Collaborate with regional brand agencies (Max, Discovery+, TNT Sports, etc.) to resolve spend and taxonomy errors in digital and offline files.
    • Work with acquisition teams to correct taxonomy issues in digital ad platforms.
    • Investigate and address spend discrepancies with media plans, notifying the analytics team as necessary.
    • Follow up with relevant teams (agencies, marketing, etc.) to resolve issues.
    • Trigger backfill reporting files to update business dashboards.

What We're Looking For

To be successful in this role, you will need:

  • A Bachelor's/University degree in Business, Math, Economics or a related field.
  • At least 3 years of experience in marketing technology or paid marketing data reporting operations.
  • Experience working with data sets and aggregating disparate data.
  • Strong written and oral communication skills.
  • Proactive, self-starter who feels empowered to take initiative to advance projects forward.
  • Experience with paid marketing ad platforms is required (social media platforms, Google Marketing Platform, search, and programmatic).
  • Demonstrated ability to manage and maintain both internal and external cross-functional relationships (marketing, technical, and business teams).

What's Nice To Have

While not required, experience with major marketing data aggregation platforms like Datorama, Funnel, or Domo is highly preferred. Proficiency in SQL is also a plus. Ad agency experience/familiarity with media planning, execution, and measurement is a bonus.

How You'll Fit In

At Warner Bros. Discovery, we value diversity, equity, and inclusion. We believe that a diverse workforce is essential to our success, and we strive to create an environment where everyone can thrive. If you're a qualified candidate with a disability and require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

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