Strategic Marketing Director

3 days ago

Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 1,80,00,000 - ₹ 2,20,00,000

Job Title: Strategic Marketing Director

About the Role:

We are seeking a seasoned marketing leader to drive our growth journey as a global industry leader.

This role demands a proven track record in driving pipeline and SEO growth, establishing thought leadership, and building engaged executive communities.

The ideal candidate will seamlessly connect regulatory insights, technology positioning, and marketing execution to deliver measurable impact.

Key Responsibilities:

  • Develop and execute integrated inbound and outbound marketing strategies to drive MQL and SQL growth.
  • Build and scale a trusted community of CIOs, DPOs, RAI Officers, CTOs, and AI/Data Governance leaders through certifications, leadership councils, webinars, podcasts, and targeted campaigns.
  • Plan and deliver webinars, roundtables, conferences, and field events to generate leads, build pipeline, and strengthen brand positioning.
  • Design structured feedback programs to gather actionable insights and improve market fit.
  • Conduct competitor landscape analysis and deliver sales enablement tools to help Sales win competitive deals fast.
  • Drive PR and analyst engagement strategies to secure high-value media placements and enhance PrivaSapiens reputation and credibility.

Must-Have Experience:

  • Proven ability to drive marketing-attributed pipeline growth, optimize MQL-to-SQL conversion rates, and deliver measurable ROI.
  • Demonstrated ability to translate technical progress into thought leadership content and secure analyst recognition.
  • Proven track record of improving SEO rankings, increasing organic traffic, and driving lead conversions through website optimization.
  • Experience building and growing executive communities through certifications, webinars, podcasts, and leadership engagement.
  • Success in executing webinars, roundtables, and events that generate high-quality leads and foster professional engagement.

Requirements:

  • At least 10 years of Product Marketing experience.
  • Strong background in delivering competitive analysis and sales enablement tools that improve sales win rates.
  • Track record of securing media placements, managing PR campaigns, and improving share of voice in key industry channels.

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