Marketing Director

1 day ago

Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Job Title: Marketing Director

We are seeking a visionary and hands-on marketing director to lead our brand through its next phase of expansion in India.

Position Overview:

As the marketing director, you will own the end-to-end brand, digital, content, and consumer marketing strategy for our brand in India. This role is critical in building long-term brand equity, driving consumer demand, and enabling strong retail and online conversions.

Key Responsibilities:
  • Brand Strategy & Leadership:
    • Define and articulate the brand's positioning, tone, and visual identity tailored for the Indian market.
    • Build and execute long-term brand-building programs that drive awareness, salience, and consumer trust.
  • Digital Marketing & Performance:
    • Own the full-funnel digital strategy including SEO/SEM, paid media, social, CRM, and website performance.
    • Lead cross-channel performance tracking and optimization, focusing on CAC, ROAS, LTV, and retention metrics.
  • Content & Communications:
    • Oversee content strategy for social media, product storytelling, influencer collaborations, video campaigns, and editorial pieces.
    • Lead PR, events, and trade/industry partnerships to strengthen brand voice and community engagement.
  • Retail & Experiential Marketing:
    • Create omnichannel marketing plans that drive footfall and conversions across offline studios and experience centers.
    • Work with retail, design, and product teams to develop customer-centric communication in showrooms.
  • Team & Budget Management:
    • Build and mentor a high-performing marketing team.
    • Owning the marketing budget, ensuring optimal resource allocation and ROI across programs.

Qualifications include 10+ years of experience in brand/consumer marketing with at least 3 - 5 years in a leadership role, proven experience scaling a premium or D2C brand through strategic and hands-on marketing, expertise in digital, brand, and content marketing, and leadership qualities with the ability to build and scale teams in a high-growth setup.

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