
Scaling D2C Campaigns Through Data-Driven Digital Strategies
5 days ago
This is an exceptional opportunity to become a key player in driving business expansion through digital channels.
Job Summary:
We are seeking a seasoned Digital Growth Leader to spearhead our paid media strategy and scale D2C campaigns. The ideal candidate will possess expertise in navigating Google and Meta platforms, developing comprehensive growth plans, and fostering collaboration across teams.
Key Responsibilities:
* Develop and execute paid acquisition strategies across Google (Search, Shopping, YouTube) and Meta (Facebook, Instagram)
* Build and optimize full-funnel campaigns to drive conversions
* Test and refine ad performance using data-driven insights
* Foster strong partnerships with cross-functional teams for maximum impact
Requirements:
* Proven experience in scaling D2C campaigns with demonstrated success
* Expertise in ROAS, AOV, CAC, LTV, and MER metrics
* Proficiency in Meta Ads Manager and Google Ads
* Familiarity with Shopify, Klaviyo, GA4, Triple Whale, Northbeam, or similar tools
What We Offer:
* Ownership of a core growth engine
* Remote-first or hybrid work arrangements
* Competitive compensation package
* Real influence in strategic and creative decisions
* Collaborative, low-ego team environment that supports your initiatives
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