
Growth Specialist
4 days ago
We are seeking a skilled Growth Strategist to drive business expansion and performance.
About the Role:- Take end-to-end responsibility for key business metrics, working collaboratively with cross-functional teams to scale user acquisition, engagement, and revenue.
- Develop and execute strategies to optimize top-of-funnel metrics, conversion rates, and customer lifetime value.
- Collaborate with data science, analytics, product, brand, marketing, and online and offline acquisition teams.
- Drive initiatives to impact all stages of the marketing funnel—awareness, consideration, conversion, engagement, and advocacy.
- Go-to-Market (GTM) Strategy and Execution:
- Own the GTM strategy for new product launches, ensuring alignment across teams and timely execution.
- Partner with product and marketing teams to create compelling value propositions and deliver cohesive, customer-centric messaging.
- Business Planning & Projections:
- Lead business planning for growth, including monthly targets, annual operating plans, and continuous performance tracking.
- Ensure targets for customer acquisition, retention, and business revenue are met or exceeded.
- Key Business Metrics Ownership:
- Drive key business metrics, including customer acquisition cost, revenue growth, and customer engagement metrics.
- Utilize data-driven insights to monitor performance and adjust strategies accordingly.
- Cross-functional collaboration is essential for success in this role.
- Experience driving growth for tech startups or established brands.
- A proven track record in growing digital products and services.
- Strong analytical skills with the ability to leverage data to make informed decisions.
- Deep understanding of growth metrics, including CAC, LTV, conversion rates, and engagement.
- Expertise in using marketing tools, analytics platforms, and growth frameworks to drive business performance.
- Excellent communication and interpersonal skills with a collaborative mindset.
We offer a dynamic team culture, impactful work, and opportunities for growth and development.
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