Marketing Content Strategist

7 days ago


Delhi, Delhi, India DotPe Full time

Company Overview

DotPe is a leading Indian platform that has successfully bridged the gap between offline-to-online commerce, empowering merchants across various categories to go online with their businesses.

The company is headquartered in Gurgaon and was founded in March 2020. Within a span of 2 years, DotPe has enabled 8 million+ merchants to digitize their customer journey - ordering, payments, and delivery solutions for 30,000+ restaurants and food courts.

About the Role

We are seeking an experienced Marketing Content Strategist who will play a crucial role in shaping our content marketing strategy and creating engaging content that attracts and retains customers.

Responsibilities

  • Content Strategy Development: Define and develop content strategies that align with our overall marketing and business objectives.
  • Content Creation: Write and edit various types of content, including blogs, articles, whitepapers, case studies, and product descriptions.
  • SEO Optimization: Optimize content for search engines to improve visibility and drive organic traffic.
  • Product Documentation: Develop user guides, FAQs, and technical documentation to help customers understand and use our product effectively.
  • Content Distribution and Promotion: Distribute content through various channels, including websites, email newsletters, and social media.
  • Performance Analysis and Reporting: Monitor content performance using analytics tools to track metrics such as engagement, traffic, and conversion rates.

Requirements

  • Proven experience in content marketing, ideally within a product marketing role.
  • Exceptional writing, editing, and proofreading skills.
  • Strong understanding of SEO and content optimization techniques.
  • Ability to create engaging and informative content for various marketing channels.
  • Excellent research and analytical skills.
  • Proficiency in using content management systems (CMS) and marketing tools.
  • Strong project management skills and ability to meet deadlines.

Salary: ₹1200000 - ₹1800000 per annum.



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