Digital Content Marketing Strategist
3 hours ago
GradRight Inc. is a US-based Ed-Fin Tech company dedicated to making higher education accessible and affordable to all.
Our VisionWe envision a world where technology, data science, and collaboration drive transparency and accountability in the global higher education sector.
Job Title: Digital Content Marketing StrategistWe are seeking a skilled Digital Content Marketing Strategist to join our team in Gurugram. As a key member of our marketing team, you will be responsible for developing and executing content strategies that drive engagement and conversion across various platforms.
Responsibilities:- Understand student-users, institutional partners, and their needs to create targeted content campaigns.
- Develop customized content strategies for different user-types and university partners based on business goals.
- Analyze content performance and make data-driven decisions to optimize campaigns.
- Bachelor's degree in English, Journalism, or related fields; Master's degree preferred but not mandatory.
- 6-7 years of experience in digital content marketing, email marketing, PR, or similar roles.
- Excellent written and verbal communication skills, with attention to detail and ability to write in different styles and tones.
- Familiarity with marketing automation tools, video editing software, and analytics tools like Google Analytics and SEMrush.
- Ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously.
Gurugram
Salary:$80,000 - $100,000 per year
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