Digital Content Marketing Strategist

3 hours ago


Delhi, Delhi, India GradRight Inc. Full time
About GradRight Inc.

GradRight Inc. is a US-based Ed-Fin Tech company dedicated to making higher education accessible and affordable to all.

Our Vision

We envision a world where technology, data science, and collaboration drive transparency and accountability in the global higher education sector.

Job Title: Digital Content Marketing Strategist

We are seeking a skilled Digital Content Marketing Strategist to join our team in Gurugram. As a key member of our marketing team, you will be responsible for developing and executing content strategies that drive engagement and conversion across various platforms.

Responsibilities:
  • Understand student-users, institutional partners, and their needs to create targeted content campaigns.
  • Develop customized content strategies for different user-types and university partners based on business goals.
  • Analyze content performance and make data-driven decisions to optimize campaigns.
Requirements:
  • Bachelor's degree in English, Journalism, or related fields; Master's degree preferred but not mandatory.
  • 6-7 years of experience in digital content marketing, email marketing, PR, or similar roles.
  • Excellent written and verbal communication skills, with attention to detail and ability to write in different styles and tones.
  • Familiarity with marketing automation tools, video editing software, and analytics tools like Google Analytics and SEMrush.
  • Ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously.
Location:

Gurugram

Salary:

$80,000 - $100,000 per year



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