Content Marketing Strategist
1 week ago
We are seeking a talented and creative Content Marketing Specialist to join our team at PMaps. As a Content Marketing Strategist, you will be responsible for creating and implementing content marketing strategies to promote our assessment platform and attract entry-level job seekers.
This is a full-time position based in Delhi, India, requiring 1 to 3 years of experience in content marketing. Your primary focus will be on developing and executing content marketing strategies to promote PMaps' assessment platform.
About UsPMaps is a leading assessment platform that aims to make hiring inclusive, faster, and better through people science. We offer visual-based assessments for front-line job seekers in customer services, sales, and operations.
Your Key Responsibilities- Create engaging and informative content for various platforms, including blogs, social media, email campaigns, etc.
- Collaborate with the marketing team to identify target audience and develop content strategies to attract entry-level job seekers.
- Research and stay up-to-date with industry trends and competitor analysis to ensure the effectiveness of content marketing efforts.
- Optimize content for search engine optimization (SEO) to increase organic traffic.
- Measure and analyze the performance of content marketing campaigns using relevant metrics.
- Bachelor's degree in Marketing, Communication, Journalism, or a related field.
- 1 to 3 years of experience in content marketing or a similar role.
- Proven track record of creating and implementing successful content marketing strategies.
- Strong written and verbal communication skills.
- Excellent creative writing and editing abilities.
- Familiarity with SEO best practices and keyword research.
- Experience with blog writing, copywriting, and email marketing.
- Proficiency in graphic design tools and multimedia content creation.
The estimated salary for this position is ₹800,000 - ₹1,200,000 per annum, depending on experience. You will also receive additional benefits, including health insurance, paid time off, and professional development opportunities.
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