Digital Marketing Strategist

6 days ago


Delhi, Delhi, India Full Marks Full time

At Full Marks, we are looking for a dynamic Digital Marketing Strategist to join our team. This role is ideal for someone with a creative flair and excellent content creation skills.

About Us

We are a rapidly growing publishing house in India, dedicated to providing high-quality school books that follow the CBSE curriculum. Our mission is to elevate educational standards by offering exceptional content in a student-friendly manner.

Our team is passionate about creating engaging digital experiences for students, teachers, and parents alike. We strive to stay ahead of the curve by continuously monitoring trends, competitors, and platform updates.

Job Description

This full-time position involves managing our social media presence across all platforms, including Facebook, Instagram, YouTube, Twitter, and more. As a Digital Marketing Strategist, you will be responsible for:

  • Creating engaging graphics, posts, and stories using tools like Canva and Photoshop
  • Developing a content calendar and ensuring timely publication across all platforms
  • Collaborating with influencers and brand ambassadors to drive campaigns and expand brand reach
  • Conceptualizing, planning, and overseeing the creation of diverse content (videos, infographics, blog posts) in coordination with internal and external teams

Your key responsibilities will include analyzing performance metrics, generating regular reports, and optimizing our social media strategy to ensure maximum visibility and engagement.

Requirements

To be successful in this role, you will need:

  • A Bachelor's degree in Marketing, Mass Communication, or a related field
  • 3-5 years of experience in social media management and content creation
  • Proficiency in graphic design tools like Canva and Photoshop
  • Familiarity with social media management tools (Hootsuite, Buffer, etc.)
  • Basic knowledge of social media analytics and reporting tools (Facebook Insights, Instagram Analytics, Google Analytics)
Salary Range

The estimated salary for this role is ₹500,000 - ₹800,000 per annum, depending on your level of experience and qualifications.



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