
Growth-Driven CRM Professional
5 days ago
This role will focus on customer lifecycle management, personalization, loyalty, and repeat purchase growth across digital channels.
Key responsibilities:
- Design and execute customer retention journeys: onboarding, engagement, repeat, cross-sell, win-back, and churn prevention.
- Increase Repeat Purchase Rate, AOV, and CLV through targeted CRM strategies.
- Segment customers using RFM (Recency, Frequency, Monetary) and behavioral cohorts.
Campaign & Channel Management:
- Own CRM campaigns across Email, SMS, WhatsApp, and Push Notifications with sharp personalization.
- Collaborate with performance marketing and creative teams to craft high-converting retention campaigns.
- Ensure consistent brand voice, empathy, and care in all CRM communications.
Loyalty & Retention Programs:
- Strengthen Loyalty Program – driving sign-ups, redemptions, and customer delight.
- Develop VIP & Subscriber Programs to improve LTV.
- Partner with CX teams to ensure issue resolution translates into retention opportunities.
Data, Analytics & Reporting:
- Track key retention metrics: Repeat Rate, Churn %, LTV, CAC:CLV ratio, ROAS on retention.
- Run A/B tests to optimize messaging, cadence, and offers.
- Build weekly dashboards and insights for leadership.
Tools & Technology:
- Manage CRM/automation tools like Klaviyo, WebEngage, MoEngage, Clevertap, Shopify CRM integrations.
- Drive data hygiene, personalization logic, and automation workflows.
- Explore AI-driven segmentation and predictive churn tools.
Desired Skills & Experience:
- 3–5 years of experience in CRM, Retention, or Customer Engagement in D2C/Consumer Brands.
- Strong knowledge of CRM tools, automation, and analytics platforms. Webengage, Moengage
- Analytical mindset – comfort with data, cohort analysis, and A/B testing.
- Creative thinker with ability to personalize content and storytelling.
- Strong understanding of customer empathy and solution-driven communication.
- Exposure to eCommerce/beauty/wellness industry preferred.
Why Work with Us?
Opportunity to scale a high-growth brand trusted by millions.
Work in a fast-paced, entrepreneurial environment where ideas are valued.
Be part of a purpose-led brand shaping the future of clean beauty.
Growth path into CRM & Retention leadership roles.
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