
Growth Oriented Demand Professional
22 hours ago
Demand Generation Specialist Job Description
Our company is seeking a skilled growth-oriented professional to execute demand generation functions across various channels. This role will be responsible for developing and implementing end-to-end demand generation plans to drive pipeline growth.
Key Responsibilities:
- Execute demand generation plans for enterprise and mid-market accounts in target geographies.
- Own Aereo's Webinars, Email Campaigns, Ads, Google Ads, Events, and SEO-driven inbound strategies.
- Collaborate with content and design teams to launch high-impact campaigns aligned with buyer personas and decision journeys.
- Track and report on marketing KPIs including MQLs, SQLs, CAC, funnel conversion, and ROI.
- Continuously optimize campaigns through A/B testing, data analysis, and market insights.
- Oversee the use and effectiveness of CRM, marketing automation, and website performance tools.
Qualifications:
- 3–7 years of experience in B2B lead generation, demand generation, or growth marketing roles.
- Proven track record of driving pipeline growth for SaaS, enterprise tech, or B2B services.
- Experience managing webinars, email campaigns, Ads, Google Ads, events, and inbound strategies.
- Proficient in CRM, HubSpot, or similar platforms, and campaign performance tools.
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