Chief Growth Officer

2 days ago

Mount Abu, Rajasthan, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 2,50,00,000

At SimplifyVMS, we're seeking a seasoned marketing leader to drive our brand positioning and growth strategy. As Director of Marketing and Demand Generation, you'll be responsible for building and executing a global marketing strategy that accelerates pipeline generation, enhances brand visibility, and positions us as a market leader in contingent workforce management.

This is a high-impact leadership role that requires a proven track record of driving revenue growth through digital marketing, demand generation, and ABM strategies. You'll lead the development of a comprehensive global marketing strategy to drive brand awareness, lead generation, and customer engagement.

We're looking for someone with extensive experience in B2B SaaS marketing, demand generation, or growth marketing, with a strong understanding of HR Tech buyer personas, including HR leaders, procurement professionals, and workforce strategy executives.

The ideal candidate will have prior experience of driving a 10X growth for a B2B SaaS platform over a 2-3 year period and will be an expert in marketing automation, CRM platforms (Salesforce, HubSpot, Marketo, Pardot), and analytics tools.

Job Description:
  • Develop and execute a comprehensive global marketing strategy to drive brand awareness, lead generation, and customer engagement.
  • Position SimplifyVMS as the premier VMS solution in the market by leveraging thought leadership, content marketing, PR, and digital campaigns.
  • Lead brand messaging and storytelling to differentiate our platform in the HR Tech landscape.
  • Align marketing efforts with sales, product, and executive leadership to ensure a unified go-to-market (GTM) strategy.
  • Drive multi-channel demand generation programs that fuel pipeline growth and revenue acceleration across global locations.
  • Develop and optimize lead acquisition strategies through SEO, SEM, ABM, digital advertising, and marketing automation.
  • Implement data-driven growth marketing tactics to attract and convert enterprise HR, procurement, and talent acquisition leaders.
Required Skills and Qualifications:
  • 10+ years of experience in B2B SaaS marketing, demand generation, or growth marketing, with at least 5+ years in HR Tech, Workforce Management, or related industries.
  • Prior experience of driving a 10X growth for a B2B SaaS platform over a 2-3 year period.
  • Expertise in marketing automation, CRM platforms (Salesforce, HubSpot, Marketo, Pardot), and analytics tools.
  • Strong understanding of HR Tech buyer personas, including HR leaders, procurement professionals, and workforce strategy executives.
Benefits:
  • Competitive compensation package.
  • Performance-based incentives.
  • Career growth opportunities.

As a marketer at SimplifyVMS, you'll have the opportunity to work with a passionate, innovative, and data-driven leadership team to drive transformation in the future of work, workforce automation, and talent technology.

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