Demand Generation Leader

2 days ago

Mount Abu, Rajasthan, India beBeeEnterprise Full time ₹ 1,50,00,000 - ₹ 2,70,00,000

We are seeking a seasoned Enterprise Marketing Strategist to lead our multi-channel demand engine. This role involves defining strategy, managing performance, and actively building campaigns to drive measurable results in regulated industries like Life Sciences.

This individual will play a key driver of pipeline creation, customer acquisition, product adoption, and expansion across our entire lifecycle—from first touch to renewal—while collaborating with cross-functional teams.

Key Responsibilities
  • Own the end-to-end demand generation pipeline—strategy, planning, execution, performance analysis, and optimization.
  • Develop a scalable demand generation engine that spans inbound and outbound tactics, product-led growth, and account-based marketing motions.
  • Track and optimize KPIs such as CAC, funnel velocity, and ROI using real-time dashboards and analytics platforms.
Campaign Execution
  • Drive pipeline growth through digital (SEO, SEM, email, display, paid/organic social, community) and offline channels.
  • Tailor campaigns to persona-specific pain points and buying journeys.
  • Build and manage targeted campaigns for both new acquisition and expansion within.
Generative AI Integration
  • Leverage tools like ChatGPT, Jasper, Writer, and Copy.ai to:
  • Develop/test messaging, email nurtures, landing pages, and ad copy.
  • Automate segmentation/personalization across lifecycle and account-based marketing.
  • Analyze funnel performance using AI-driven platforms.
  • Build intent models and PQL frameworks using AI-enhanced scoring.
Full-Funnel Optimization
  • Continuously optimize funnel performance using data, feedback, and experimentation.
  • Run A/B and multivariate testing, cohort analysis, and UX diagnostics.
ABM, ABX & Cross-Functional Programs
  • Plan and execute ABM campaigns with partners, sales, and business development representatives.
  • Deliver personalized programs for multiple buyer personas within a decision committee.
Channel & Ecosystem Marketing
  • Run co-marketing with referral/channel partners.
  • Use AI-assisted segmentation and analytics to prioritize investments.
Marketing Operations & Tech Stack
  • Optimize marketing automation, lead scoring, customer data platforms, and reporting tools
  • Integrate AI tools for operational efficiency and insight generation.
  • Manage performance reporting to leadership.
Requirements
  • Experience marketing enterprise SaaS in regulated industries (e.g., Life Sciences).
  • Deep familiarity with the Salesforce ecosystem.
  • 5-8+ years of B2B SaaS experience in demand generation and growth marketing.
  • Experience as a player-coach, adept at both strategic leadership and tactical execution.
  • Proven expertise with generative AI tools in marketing contexts.
  • Demonstrated success driving pipeline and exceeding KPI-based goals.
  • Strong command of funnel optimization and multi-channel campaign strategy.
  • Familiarity with ABM/ABX, marketing operations, and pod-based experimentation.
  • Hands-on knowledge of Salesforce, Pardot, 6sense, ZoomInfo, analytics platforms, and content automation.

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