Customer Lifecycle Communications Specialist

7 days ago

Dubai, India beBeeMarketing Full time ₹ 30,00,000 - ₹ 50,00,000
Customer Retention Marketing Lead

We are seeking an experienced and data-driven customer retention marketing lead to own and optimize all customer lifecycle communications across multiple channels. The role will focus on both automated journeys and promotional campaigns, with a strong emphasis on customer retention, engagement, and loyalty growth.

The ideal candidate will have a proven track record in CRM strategy execution, marketing automation, and performance tracking, as well as the ability to collaborate cross-functionally with content, design, product, and sales teams.

Key Responsibilities:
  • CRM Strategy & Execution:
    • Develop and execute a comprehensive multi-channel CRM strategy to engage, retain, and reactivate customers.
    • Manage end-to-end customer communication flows from campaign ideation to execution and performance analysis.
    • Define and implement automated journeys for onboarding, engagement, churn prevention, and win-back.
  • Channel Ownership:
    • Lead all web push notification campaigns, ensuring relevant targeting and impactful messaging.

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