Lead Generation Campaign Specialist

4 days ago


Dubai, India beBeePerformance Full time ₹ 1,00,00,000 - ₹ 1,50,00,000
Job Description:

As a Performance Marketing Lead, you will be responsible for driving high-quality lead generation campaigns across digital channels. Your primary focus will be on acquiring potential customers by implementing effective, performance-focused campaigns on platforms like Google, Meta, TikTok, LinkedIn, and others.

Key Responsibilities:
  • Campaign Strategy & Execution:
    • Develop and execute paid media campaigns aligned with digital marketing and business growth goals.
    • Build, plan, and execute paid media campaigns using a mix of CPA, CPM, CPV, and CPC strategies across Google, Meta, TikTok, LinkedIn, Snapchat, and 3rd party publishers.
    • Run in-platform execution and optimization for Google Ads, YouTube TrueView, Facebook/Instagram Ads, and other relevant channels.
    • Manage and track A/B testing for creatives, audiences, and landing pages to maximize lead quality and ROAS.
  • Analytics & Performance Tracking:
    • Implement and maintain Meta Pixel, Google Ads tags, and server-side tracking such as Meta Conversions API (CAPI) to ensure accurate event tracking and attribution across platforms.
    • Analyze campaign performance using Google Analytics, Zoho Analytics, Meta Ads Manager, Firebase and other tools.
    • Translate web and campaign analytics into actionable insights and optimizations.
    • Measure, report, and present campaign KPIs weekly and monthly (Browsers, Leads, Shoppers, AOV, CAC, TPC).
  • Cross-Functional Collaboration:
    • Work closely with Creative, Tech, Product, Sales, and Category teams to align campaigns with landing pages, user flows, and conversion points.
    • Share learnings and campaign impact across departments to drive unified marketing efforts.
  • Growth & Optimization:
    • Continuously optimize live campaigns using structured problem-solving and experimentation frameworks.
    • Stay updated with industry trends, platform updates, and best practices to identify new opportunities.


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