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4 days ago
As a Performance Marketing Lead, you will be responsible for driving high-quality lead generation campaigns across digital channels. Your primary focus will be on acquiring potential customers by implementing effective, performance-focused campaigns on platforms like Google, Meta, TikTok, LinkedIn, and others.
Key Responsibilities:- Campaign Strategy & Execution:
- Develop and execute paid media campaigns aligned with digital marketing and business growth goals.
- Build, plan, and execute paid media campaigns using a mix of CPA, CPM, CPV, and CPC strategies across Google, Meta, TikTok, LinkedIn, Snapchat, and 3rd party publishers.
- Run in-platform execution and optimization for Google Ads, YouTube TrueView, Facebook/Instagram Ads, and other relevant channels.
- Manage and track A/B testing for creatives, audiences, and landing pages to maximize lead quality and ROAS.
- Analytics & Performance Tracking:
- Implement and maintain Meta Pixel, Google Ads tags, and server-side tracking such as Meta Conversions API (CAPI) to ensure accurate event tracking and attribution across platforms.
- Analyze campaign performance using Google Analytics, Zoho Analytics, Meta Ads Manager, Firebase and other tools.
- Translate web and campaign analytics into actionable insights and optimizations.
- Measure, report, and present campaign KPIs weekly and monthly (Browsers, Leads, Shoppers, AOV, CAC, TPC).
- Cross-Functional Collaboration:
- Work closely with Creative, Tech, Product, Sales, and Category teams to align campaigns with landing pages, user flows, and conversion points.
- Share learnings and campaign impact across departments to drive unified marketing efforts.
- Growth & Optimization:
- Continuously optimize live campaigns using structured problem-solving and experimentation frameworks.
- Stay updated with industry trends, platform updates, and best practices to identify new opportunities.
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