Senior Lead Generator
1 week ago
We are seeking a highly skilled Data-Driven Performance Marketing Lead to drive high-quality lead generation campaigns across digital channels. This role will focus on acquiring potential customers by implementing effective, performance-focused campaigns on platforms like Google, Meta, TikTok, LinkedIn, and others.
About the Role:
- Develop and execute paid media campaigns aligned with digital marketing and business growth goals.
- Create and optimize media plans using a mix of CPA, CPM, CPV, and CPC strategies across multiple platforms.
- Run in-platform execution and optimization for Google Ads, YouTube TrueView, Facebook/Instagram Ads, and other relevant channels.
- Manage and track A/B testing for creatives, audiences, and landing pages to maximize lead quality and return on ad spend (ROAS).
Key Responsibilities:
- Implement and maintain platform-specific tracking tags such as Meta Pixel and Google Ads tags to ensure accurate event tracking and attribution.
- Analyze campaign performance using Google Analytics, Zoho Analytics, and other tools.
- Translate web and campaign analytics into actionable insights and optimizations.
- Measure, report, and present campaign key performance indicators (KPIs) weekly and monthly.
Requirements:
- 6+ years of hands-on experience managing paid campaigns (lead gen preferred).
- Strong knowledge of Google Ads, Meta Ads, YouTube, and emerging platforms.
- Excellent analytical, Excel, and reporting skills.
- Experience with budget pacing, invoice tracking, and campaign-level finance management.
- Strong communication, project management, and negotiation skills.
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