Senior Marketing Strategist

11 hours ago

Kota, Rajasthan, India beBeeMarketing Full time ₹ 40,00,000 - ₹ 60,00,000
Marketing Lead Job Description

We are seeking a highly skilled Marketing Lead to spearhead our offline marketing initiatives in Durgapur. This dynamic individual will be responsible for developing and executing effective marketing strategies to drive student acquisition and brand awareness.

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Key Responsibilities:

  • Develop and execute comprehensive offline marketing strategies to drive student enrollment and brand visibility in Durgapur.
  • Plan, manage, and optimize ATL activities such as hoardings, radio campaigns, newspaper ads, and other promotional events.
  • Drive BTL campaigns including pamphlet distribution, kiosk setups, street activations, and local outreach initiatives.
  • Organize and manage educational seminars and workshops in collaboration with schools, colleges, and coaching centers.
  • Collaborate with the academic and counseling teams to ensure marketing alignment with business objectives and enhance student experience.
  • Monitor campaign performance, track key metrics, and optimize strategies for better ROI.
  • Manage vendor relationships, budgets, and logistics for on-ground events and campaigns.
  • Conduct market research to identify trends, opportunities, and competitor strategies.
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Requirements:

  • Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is a plus.
  • 4-7 years of experience in offline marketing, preferably in the education or consumer industry.
  • Proven expertise in executing ATL & BTL campaigns and educational seminars.
  • Strong network in the education sector (schools, colleges, coaching institutes) in West Bengal is an advantage.
  • Excellent communication, negotiation, and team management skills.
  • Self-starter with the ability to work independently and drive results.

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