
Digital Marketing Strategist
1 day ago
This role is ideal for a results-driven digital marketing expert with 2-3 years of experience in search engine advertising and social media marketing.
The successful candidate will own and scale high-impact lead generation and e-commerce campaigns, work closely with leadership and senior marketers to drive measurable business growth across industries.
They will play a key role in developing and executing data-driven strategies to improve campaign performance.
Key Responsibilities:- Launch and scale ROI-focused campaigns on Google Ads and Meta Ads for lead generation, e-commerce, and affiliate brands.
- Manage performance campaigns across e-commerce, affiliate marketing, WhatsApp lead generation, and more.
- Optimize relentlessly by tracking ROAS, CAC, CTR, CPL, and conversions to improve performance daily.
- Test like a pro by running structured A/B tests across creatives, copy, landing pages, and targeting strategies.
- Collaborate with creative teams to convert bold ideas into campaigns that deliver results.
- Analyze campaigns to uncover insights and recommend next steps.
- Manage budgets smartly to ensure every dollar spent drives measurable growth.
- Stay ahead by exploring new paid channels to keep campaigns competitive.
- A strategic thinker with strong problem-solving skills who can execute effectively.
- 2-3 years of proven experience in Google Ads and Meta Ads.
- Hands-on expertise in e-commerce, affiliate marketing, and WhatsApp lead generation campaigns.
- A strong analytical mindset with an obsession for data and dashboards.
- Proficiency in Google Analytics, Meta Business Manager, and Excel/Sheets.
- An AI-driven mindset, comfortable with AI tools to enhance productivity, insights, and campaign performance.
- A balance of creativity and analytics, able to test, learn, and innovate quickly.
Freshers and interns will not be considered for this role.
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